European SME Week
The European SME Week aims to promote EU support to SMEs throughout the member states and to promote entrepreneurship as a career option. The scheme requires an innovative strategic plan and implementation.
THE CHALLENGE
DELIVERABLES
Strategic Consulting
Communications
Event Management
THE SOLUTION
LOW was appointed to provide strategic communications advice on the development of European SME Week in 2012 and has since integrated the scheme into the European Commission’s other enterprise promotional programmes such as the SME Assembly and European Enterprises Promotion Awards.
We launched the scheme with a networking reception in Vilnius using innovative, digital ‘contact technology’ to allow delegates and media to record details of everyone they met for future follow-up.
More information can be found on the EC SME Week website.