European Corporate Governance Institute
THE CHALLENGE
The ECGI wanted to highlight the authority of its members’ research and encourage new members to join. As such, it needed support in relation to its marketing and communications. The ECGI also wanted to raise awareness about its new Responsible Capitalism work programme, which aims to provide a fresh perspective on corporate governance and increase the ECGI’s influence among policymakers.
DELIVERABLES
Strategic Consulting
Communications
Event Management
THE SOLUTION
We helped the ECGI promote the launch of their work programme at a one-day summit which took place in Brussels by developing video assets before and after the event and a promotional campaign on social media.
Our approach for raising awareness of the ECGI's work and new programme among their key target groups, particularly in the EU institutions and among Member States’ permanent representatives, was by marketing the papers, thought leaders and events across a host of channels, but particularly through email campaigns and social media posts that directed traffic to their website.
