Mike Hounsell

As an Associate of Low Associates, Mike works alongside boards and senior executives to provide independent strategic challenge and commercially grounded advice.

He helps organisations:

  • Shape and test commercial growth strategies, particularly when moving from institutionally led models into private-sector markets

  • Clarify corporate and brand positioning to support credibility, differentiation and growth

  • Design international and domestic go-to-market strategies that balance ambition with executional reality

  • Apply AI and data-led approaches to reduce cost, improve productivity and stimulate innovation

  • Strengthen leadership capability and organisational readiness to deliver sustainable growth

His approach is pragmatic, insight-led and outcome-focused, combining board-level perspective with hands-on commercial experience.