Marketing and Communications Director
Brendan is a communications strategy expert and author with extensive experience at a senior level. His expertise in all types of marketing communications encompasses advertising, media and public relations; government and policy communications; broadcast and print journalism; media coaching; writing and publishing.
For LOW, he advises on communications strategy and content for Mozilla; European Commission programmes such as the annual SME Assembly (where he has chaired the official EC media conference); the European Enterprise Promotion Awards; the Copernicus Roadshow programme; and the European Business Awards for the Environment.
Previously, Brendan has worked as a communications adviser to some of the world's leading companies such as Mars, Procter & Gamble, Kimberly-Clark, Kraft General Foods and China Light & Power (where he has provided crisis comms training at Group Board level); helping grow such major brands such as Kleenex, Coppertone, Maxwell House Coffee, P&O, Pedigree Pet Food, Cesar, Vicks, Pepto-Bismol, Chlorasceptic, Clearasil, Beecham, Job Centres, Coq Sportif, Aspro and Rennies and organisations like Her Majesty’s Government of the United Kingdom (where he was responsible for the Single European Market awareness campaign), the UK Meat & Livestock Commission, the UK Design Council, and the British Chambers of Commerce.
From his experience as Director of Communications of the UK Conservative Party (reporting to Prime Ministers Margaret Thatcher and John Major) and as an adviser to African Heads of State & Government, he is uniquely placed to create communication strategies for who seek to communicate complex policy to government, business, the public, voters, academia, NGOs and other parts of civil society, policy makers, stakeholders, networks, employees and other partners.
He is also the author of the seminal work on political marketing: ‘Images of Power’ and its follow-up ‘On the Origin of Spin’, and has worked as a journalist and commentator for BBC TV, BBC Radio, CNN, CBS, SKY, the Daily Mail, and the Sunday Mirror.