Samantha HERBERT

Office Administrator and Events Assistant

Samantha has a broad spectrum of event management experience from initial concept through to event completion. She ensures a smooth event delivery with expert organisation and a high level of attention to detail. Samantha has a bachelor’s degree in Business Studies and brings her event knowledge and personal assistant skills to the LOW office and its projects.

This is Samantha’s second year working on the SME Assembly. Samantha provides overall event support for all aspects of the Assembly and manages the delegate registration for 550 attendees. As the onsite point of contact for all delegate management enquiries, Samantha is hands on and client facing with a calm, friendly and professional approach.

She is also overseeing the registration process, responding to general enquiries and providing onsite general support for the European Enterprise Promotional Awards.

Samantha carries out research, budget quotations and full event planning with onsite delivery for others LOW events and support others projects by preparing tenders, assisting with contracts and providing project office support.