"Creativity and innovation are needed to disrupt outdated male-dominated business models” says Sally Low.

Speaking at its International Women’s Day reception, LOW's Managing Director, Sally Low, called for more women in business leadership positions, saying: “How do we engage and inspire tomorrow’s workforce and how do the changes that are taking place with amazing speed work with gender balance in the jobs of the future?  Technology is disruptive. But as Schumpeter demonstrated, disruption can be creative.  And we need this creativity and innovation to disrupt outdated male-dominated business models.”

“Bringing more women into leadership roles, not just in business, but in all walks of life has to be an important part of the solution.  Businesses are increasingly recognizing how they have previously neglected the potential of women leaders. “

Referring to the recent RBS report showing a significant funding gap between men and women starting businesses, Sally Low said: “Female entrepreneurs typically have to start businesses with only half as much capital as men. When women do start businesses, however they’re more likely than men to become established and sustainable over the long term.”

LOW’s International Women’s Day reception took place at the company’s headquarters in Brussels, to celebrate both women’s rights and their accomplishments in the business world. The event also showcased a LOW-produced video in which women shared their thoughts on how to recruit, engage and inspire the next generation of women leaders, managers and thought leaders.

 Sally Low’s full speech can be read here.

Celebrating International Women’s Day, LOW founder Sally Low calls for a faster shift away from women being simply a backup team for men

Speaking at LOWeurope’s International Women’s Day reception, LOW’s Founder and Managing Director, Sally LOW, highlighted the importance of having more women in business leadership:

“There is an important issue we face today, which is to bring more women into leadership roles, not just in business, but in all walks of life.

There are still some men who complain when women are promoted over their heads, but businesses are increasingly recognizing how they have previously neglected the potential of women leaders.

80/90 per cent of the people in charge may still be men, but it will not be too long before this imbalance changes for the better. My view is that it needs to change faster, so that we see a shift away from women, especially in big organisations, being simply the backup team to men, to being the leaders in their own right.” 

LOWeurope’s International Women’s Day reception took place at the company’s headquarters in Brussels, and brought together dozens of women in business to celebrate both women’s rights and their own accomplishments in the business world.

  • Sally Low’s full speech is available here.

  • For LOWeurope’s “Women in Business in the EU” infographic, click here.

  • For LOWeurope’s Women’s Rights Timeline, please click here.

  • All the event pictures are available on LOWeurope's Flickr account.

  • For March's issue of The LOWdown, especially dedicated to International Women's Day and to women in business, click here.

  • For LOWeurope's International Women Day Reception video, please click here.

We've Changed: Introducing LOW

Dear Colleagues,

I am writing this open letter to make you aware of some radical changes to the company we have made that will entirely remake our future.
First, we are no longer a British company. We have set up a Belgian company and moved our centre of operations to Brussels.

Second, both to reflect this change and signal the new commitment to the European market, we have changed our trading name to LOW, pure and simple. The LOW brand embodies the best of our unchanging values (so the logo remains as is): the wisdom of the owl; the far-sighted vision of the giraffe; and the solid base of experience that is embodied by the trusty elephant.

Third, we have changed our recruitment policy to ensure we have Associates with the senior European work experience, cultural awareness and linguistic credentials to reflect the Union’s diversity.

Fourth, we will be introducing new offers over the coming months which reflect our new positioning within this brave new world of opportunities.

Our strategy for the next ten years of this company is about securing the future for all our clients, associates, and staff.  It is about being both flexible and optimistic in the face of massive change.  For me personally, as Managing Director, it has been about focusing on leading the company (in the midst of many uncertainties) on these exciting growth plans, with a new strategy founded on our approach of professional rigour, hard work, creative imagination and a focus on delivery.

Our approach to what we offer clients has not changed. We are still an SME with a team of highly-skilled professionals with a shared mission to deliver the highest quality strategic communications, programmes & events to public and private sector clients in a European and, over time, worldwide market.
Today, we are only interested in looking forward.

Looking forward to our new life as a Belgian company.

Looking forward to helping our clients meet their strategic communications objectives. 

Looking forward to building strong and lasting relationships with our friends in Europe, whilst making new friends and partners further afield. 
Looking forward to welcoming new Associates to the LOW network.

Looking forward to building on our achievements.

Looking forward to meeting the challenges we and our clients face.

Looking forward with optimism, determination and renewed purpose.

Wish us luck.

Best wishes,

Sally Low
Managing Director, LOW