Celebrating International Women’s Day, LOW founder Sally Low calls for a faster shift away from women being simply a backup team for men

Speaking at LOWeurope’s International Women’s Day reception, LOW’s Founder and Managing Director, Sally LOW, highlighted the importance of having more women in business leadership:

“There is an important issue we face today, which is to bring more women into leadership roles, not just in business, but in all walks of life.

There are still some men who complain when women are promoted over their heads, but businesses are increasingly recognizing how they have previously neglected the potential of women leaders.

80/90 per cent of the people in charge may still be men, but it will not be too long before this imbalance changes for the better. My view is that it needs to change faster, so that we see a shift away from women, especially in big organisations, being simply the backup team to men, to being the leaders in their own right.” 

LOWeurope’s International Women’s Day reception took place at the company’s headquarters in Brussels, and brought together dozens of women in business to celebrate both women’s rights and their own accomplishments in the business world.

  • Sally Low’s full speech is available here.

  • For LOWeurope’s “Women in Business in the EU” infographic, click here.

  • For LOWeurope’s Women’s Rights Timeline, please click here.

  • All the event pictures are available on LOWeurope's Flickr account.

  • For March's issue of The LOWdown, especially dedicated to International Women's Day and to women in business, click here.

  • For LOWeurope's International Women Day Reception video, please click here.

Low Associates launches new Brussels office

On April 22 at the Brewers of Europe building, Sally Low officially launched LA Brussels.

Speaking to guests from the European Commission, the European Parliament, business organisations; and representatives from the business community, she said: “We are now six years old and each stage of our progress sees new developments which are exciting and challenging.  To be in a small business and to be an entrepreneur is about creating something new and special, an essential part of our economic future.”

Mr. Arnaldo Abruzzini  (Secretary General of Eurochambres), welcomed the new venture, saying how important it was to bring the kind of innovation culture that Low Associates represented to the Brussels market.

In her speech to the guests, Sally introduced a new service: LA Tours. This will provide a means for businesses and organisations to learn more about the EU; how the policy & legislative landscape affects them; and how they can navigate their way through the complexities of European legislation and regulation.