"Creativity and innovation are needed to disrupt outdated male-dominated business models” says Sally Low.

Speaking at its International Women’s Day reception, LOW's Managing Director, Sally Low, called for more women in business leadership positions, saying: “How do we engage and inspire tomorrow’s workforce and how do the changes that are taking place with amazing speed work with gender balance in the jobs of the future?  Technology is disruptive. But as Schumpeter demonstrated, disruption can be creative.  And we need this creativity and innovation to disrupt outdated male-dominated business models.”

“Bringing more women into leadership roles, not just in business, but in all walks of life has to be an important part of the solution.  Businesses are increasingly recognizing how they have previously neglected the potential of women leaders. “

Referring to the recent RBS report showing a significant funding gap between men and women starting businesses, Sally Low said: “Female entrepreneurs typically have to start businesses with only half as much capital as men. When women do start businesses, however they’re more likely than men to become established and sustainable over the long term.”

LOW’s International Women’s Day reception took place at the company’s headquarters in Brussels, to celebrate both women’s rights and their accomplishments in the business world. The event also showcased a LOW-produced video in which women shared their thoughts on how to recruit, engage and inspire the next generation of women leaders, managers and thought leaders.

 Sally Low’s full speech can be read here.

Celebrating International Women’s Day, LOW founder Sally Low calls for a faster shift away from women being simply a backup team for men

Speaking at LOWeurope’s International Women’s Day reception, LOW’s Founder and Managing Director, Sally LOW, highlighted the importance of having more women in business leadership:

“There is an important issue we face today, which is to bring more women into leadership roles, not just in business, but in all walks of life.

There are still some men who complain when women are promoted over their heads, but businesses are increasingly recognizing how they have previously neglected the potential of women leaders.

80/90 per cent of the people in charge may still be men, but it will not be too long before this imbalance changes for the better. My view is that it needs to change faster, so that we see a shift away from women, especially in big organisations, being simply the backup team to men, to being the leaders in their own right.” 

LOWeurope’s International Women’s Day reception took place at the company’s headquarters in Brussels, and brought together dozens of women in business to celebrate both women’s rights and their own accomplishments in the business world.

  • Sally Low’s full speech is available here.

  • For LOWeurope’s “Women in Business in the EU” infographic, click here.

  • For LOWeurope’s Women’s Rights Timeline, please click here.

  • All the event pictures are available on LOWeurope's Flickr account.

  • For March's issue of The LOWdown, especially dedicated to International Women's Day and to women in business, click here.

  • For LOWeurope's International Women Day Reception video, please click here.

LOW wins more contracts from the Commission: says ‘Move to Brussels a big success’

LOWeurope has solidified its position as a key player in the Brussels strategic communications sector by winning three high-profile EC contracts dealing with entrepreneurship and the environment. 

From January 2018 LOW will (in conjunction with its partner GOPA Com.) be handling the contract to manage the 2018 SME Assembly in Graz; the 2018 edition of the European Enterprise Promotion Awards (EEPA); and the 2018 European SME Week.

After running a successful first cycle, LOW also has secured the contract to handle the secretariat, communications and organisation of the next edition of the European Business Awards for the Environment (EBAE). 

An initiative of the European Commission’s Directorate-General for the Environment, EBAE celebrates eco-innovation pioneers, as well as companies with eco-friendly practices at the core of their business. 

LOW was also part of the successful consortium (comprising EUROCHAMBRES, GOPA Com. and Vision*R),  for the next cycle of the Erasmus for Young Entrepreneurs (EYE). 

An EU cross-border exchange programme, EYE gives aspiring entrepreneurs the opportunity to learn from established enterprises in the participating countries. LOW will be responsible for conceiving, organising and delivering EYE’s 10th Anniversary celebrations, which shall take place in early 2019.

EEPA, EBAE and EYE now join the ranks of other business and entrepreneurship-related, EC-funded projects that LOW manages, such as the DG GROW ‘Business Beyond Borders’ matchmaking initiative (which LOW won in 2017).

LOW Managing Director Sally Low said: 
“The decision to move our headquarters to Brussels has been thoroughly vindicated. We are winning business like EEPA; EBAE; and EYE on a regular basis; and are very proud of the trust the European Commission has placed in our team.”