The Mozilla Corporation, creators of the Firefox browser, announced today that (after a competitive pitch) they have appointed LOWeurope to provide Mozilla with strategic communications planning in order to increase awareness of Mozilla’s policy ideas in the institutions and agencies of the European Union.
LOW will handle policy-based communications for Mozilla, including new communications and event management strategies, concentrating on Mozilla’s key strengths of thought leadership; a unique corporate culture; and its mission to build an inclusive, open, and competitive internet.
“We were really impressed with the Mozilla team’s commitment to improving people’s internet lives by forming partnerships with EU policymakers” said Sally Low, Managing Director of LOWeurope, “and we are really looking forward to helping Mozilla build on its existing presence in Brussels.”
“We’re very excited to work with the dynamic LOW team,” said Raegan MacDonald, Mozilla’s Head of EU Public Policy “to get our three key messages across to decision makers in Brussels i.e. that the internet must remain open and accessible; that security and privacy are fundamental; and that there needs to be a balance between commercial profit and public benefit.”