The Circular Economy involves re-using, repairing, refurbishing and recycling existing materials and products. What we now think of as ‘waste’ can in fact be turned into a valuable resource.
Dame Ellen Macarthur spoke eloquently of the potential benefits for the European economy (€1.8 trillion by 2030), and to the sustainability of the planet (a halving of C02 emissions by 2030); quoting new research published by her foundation and McKinsey.
The tricky bit of course (and this was the main reason for the event) is how to close the loop and, as far as the EC is concerned, how to devise the rules that will underpin the new economy, not least on how to treat waste. The debates were intense, at times combative but always constructive. A clear warning emerged from the wider small business community; don’t frame this new economy with only big business in mind. It is now down to the EC to deliver, which it will do this September.
If you would like to know more, you can watch the entire event here.