Samantha Herbert

Samantha provides key event support and research to LOW from a background in corporate events and high profile hospitality.




Key Projects

Samantha has a broad spectrum of event management experience from initial concept through to event completion. She ensures a smooth event delivery with expert organisation and a high level of attention to detail. Samantha has a bachelor’s degree in Business Studies and brings her event knowledge and personal assistant skills to the LOW office and its projects.

SME Assembly: This is Samantha’s second year working on the SME Assembly. Samantha provides overall event support for all aspects of the Assembly and manages the delegate registration for 550 attendees. As the onsite point of contact for all delegate management enquiries, Samantha is hands on and client facing with a calm, friendly and professional approach.

European Enterprise Promotional Awards: Overseeing the registration process, responding to general enquiries and providing onsite general support.

LOW Events: Carrying out research, budget quotations and full event planning with onsite delivery.

Project Support: Preparing tenders, assisting with contracts and providing project office support.


Samantha has managed a wide range of corporate events from International conferences to concerts and ski trips. She has coordinated industry functions during the FIS Alpine World Skiing Championship and provided high-profile hospitality in the Super Yacht Industry, hosting £25,000 per day charters across the Mediterranean and Caribbean including onboard functions at the Monaco Grand Prix and Cannes Film Festival. Samantha has extensive experience in delivering exemplary hospitality to VIP clients, celebrities and dignitaries, holding full responsibility for the delivery and organisation.

  • Registered company address:
  • 14 Rue de la Science,
  • B-1040,
  • Brussels,
  • Belgium
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