Brendan Bruce

Brendan’s whole career has been spent in mass communications advising such blue chip companies such as Procter and Gamble;
Mars Pedigree; Kraft General Foods; and Kimberly Clark.




He provides the strategic and creative thinking necessary for LOW's clients to achieve their communications objectives through persuasive, effective and positive executional ideas.

Key Projects

The Skills Factor: Brendan devised this successful awards scheme for young entrepreneurs as an an antidote to the 'success by luck' route of TV talent shows. More than 300 teams of school age students entered the awards with their exciting entrepreneurial business ideas.

The European Commission: marketing and communications adviser for the SME Assembly, European Enterprise Week and the European Business Awards for the Environment.

The UK Design Council: providing strategic communications advice and media coaching for senior personnel  with the object of developing  a strong corporate focus on SMEs through events and policy development.

The British Chambers of Commerce: strategic communications advice on repositioning the BCC as 'the ultimate business network' and transforming its annual conference into a 1,200 delegate convention.

Crisis Communications Adviser and Media Coach to the Group Board of China Light & Power.

Department for Trade & Industry: he ran the Government’s campaign to make British business aware of the EU Single European Market, now acknowledged as one of the most successful government-based, public awareness campaigns ever.

Author of 'Images of Power', the seminal study of political marketing.
ISBN 0 7494 0669 0


  • Director of Communications for the UK Conservative Party, working closely with Margaret Thatcher and successive Party chairmen on all aspects of news management, corporate marketing and image making.
  • Board Director, DMB&B Advertising (top ten world agency group)
  • Board Director, Ted Bates Advertising (top ten world agency group)

  • Registered company address:
  • 14 Rue de la Science,
  • B-1040,
  • Brussels,
  • Belgium
  • © 2018 LOW Sprl - All rights reserved