Client : Young Chamber
Project : The Skills Factor
Young Chamber aims to inspire and educate young people about how business works. They wanted to promote their work to a new audience of schools, teachers, youth groups and business.
We created and launched an innovative business skills competition for 11 to 19 year olds as an antidote to the attitude that success is about luck and ‘discovery’. Teams from schools all over Britain competed to prove they had the potential to establish and run a business.
The result was a hugely successful event with more than 300 teams of young people entering in the first year of the competition. An all-female team scooped first place for a business plane for a new phone app and our client’s profile and reputation soared.