Client : DG Growth
Project : European SME Week
LOW was first appointed to provide strategic communications advice on the development of European SME Week in 2012. The scheme aims to promote EU support to SME’s throughout the member states and to promote entrepreneurship as a career option.
Our approach was to integrate the scheme into the Commission’s other enterprise promotional programmes such as the SME Assembly and European Business Awards. We launched the scheme with a networking reception in Vilnius in 2013 using innovative, digital ‘contact technology’ to allow delegates and media to record details of everyone they met for future follow up.
European SME Week is now an important feature of the SME promotion calendar and is fully integrated with the Commission’s other enterprise promotion programmes.
More information can be found at http://ec.europa.eu/growth/smes/support/sme-week_en