Client : British Chambers of Commerce
Project : Annual Conference 2010
The British Chamber of Commerce asked LOW to help them revitalise its annual conference as a powerful forum for pursuing policy agendas.
We recommended an events strategy that delivered a high status audience with attendance by invitation only. We ensured great content and a high level of media interest by including an unscripted debate between Peter Mandelson (then Secretary of State for Business) and Ken Clarke, the shadow secretary of state for business. Other speakers included Christine Lagarde, then France's Finance Minister and the Chief Executive of BT.
With a bigger and more influential audience and a web TV channel to provide easy access to a larger audience, we achieved an altogether more savvy and innovative reputation for our client.